Meet the Team

We are a passionate and creative team with lifetimes of experience.

When Optima started out in 1990 the original aim was to provide specialist Programming and Consulting skills to the I.T. and general computer using industry. From the outset, Optima established a high-quality professional service to industry and expanded its customer base by personal recommendation. Each year we extend our skills base and aim to offer our customers the latest that current technology can offer.

Paul Grosvenor - Managing Director, Optima Systems

Paul Grosvenor

Managing Director

Paul is the founder and Managing Director of Optima Systems which he set up in 1990. His role today has changed considerably...

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Jay Hine - IT Director, Optima Systems

Jay Hine

IT Director

As a Director of Optima Systems Jay is responsible for overseeing Sales and Marketing, Human Resources, Customer Relations...

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Kevin Wallis - Operations Director, Optima Systems

Kevin Wallis

Operations Director

One of the Directors of Optima, Kevin is responsible for the day-to-day running of the company. He is also responsible for...

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Jenny Hopcraft - Finance Manager, Optima Systems

Jenny Hopcraft

Finance Manager

Jenny is the Finance Manager at Optima Systems. She is responsible for managing the day to day finances which involves a varied...

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Kim Kennington - QA Manager, Optima Systems

Kim Kennington

QA Manager

Kim is the Quality Assurance Manager for the software development side of Optima Systems. Her focus is to liaise between our...

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Peter Merritt - Senior Consultant (APL), Optima Systems

Peter Merritt

Senior Consultant (APL)

Peter is one of our senior consultants and has many years of programming and software consultancy to call upon, having ‘seen...

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John Jacob - Technical Lead, Optima Systems

John Jacob

Technical Lead (APL)

John (Jake) Jacob, though born and bred in Bristol, he has lived in West London since coming to London to read Environmental...

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Sam Gutsell - APL Developer, Optima Systems

Sam Gutsell

APL Developer

Sam is an APL Developer at Optima Systems. He started at Optima in 2012 as an apprentice straight after finishing College...

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Mike Mingard


Mike is a designer at Optima Systems. He grew up in West London and now lives in West Sussex. His background is in...

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Gemma Elsbury - IT Manager, Optima Systems

Gemma Elsbury

IT Manager

Gemma is the IT Manager at Optima Systems. She is originally from Reading but has settled in West Sussex with her...

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Tom Cockram - APL Developer, Optima Systems

Tom Cockram

Software Developer

Tom is an apprentice APL developer. He was born in Haywards Heath and has grown up in Southwater. At college he...

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Izabella Timar-Fecko - Office Administrator, Optima Systems

Izabella Timar-Fecko

Office Administrator

Izabella provides administrative support for our busy office, Directors and Finance Manager. She answers the...

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