West Sussex based

eCommerce Website Development

We design and build eCommerce solutions with the focus firmly on your brand, your business and your customers.

We've worked with companies all over the U.K. to turn their ideas into reality.

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We design and develop affordable, high quality eCommerce solutions that convert your visitors into customers

We are skilled at building eCommerce solutions tailored to your requirements. These sites offer a compelling shopping experience complete with all the security and financial facilities that essential for today’s customer.

What you sell, how much you charge and what enticements you might offer are, of course, up to you but how you get your message across, how best to build your online store and how to get up the rankings is where we come in.

We work very closely with you through all stages of the build so you will love your site just as much as your customers

Each system we build includes all the necessary components for success

1. The Essential Features

All the functionality and features you and your customers expect

We can create a bespoke solution tailored to your requirements but with all the features now considered standard in eCommerce.


Content Management

Each site we develop comes with a full content management system. This gives you total control. You will be able to add products and images, write blog posts and news items, fully control your stock and create offers and coupon driven marketing campaigns.


Upsells & Related Products

Upsells are a clever way to drive even more sales. They allow you to offer alternative products to the one the customer is currently viewing. These could be a more expensive option, a more profitable option, or simply stock that you would like to shift. With our systems you can fine tune these offerings category wide or even product by product.


Product Filtering & Search

No two customers will be the same. Some may search by a product attribute that is unimportant to the next customer. All the sites we build empower the user with enough control to finely drill down to find the product they are looking for.


Secure Checkout & Payments

Modern eCommerce systems offer payment by a variety of means and all of our applications allow a variety of industry approved, tried and tested, safe mechanisms for you to take payment. Options such as credit cards, PayPal, or direct via invoice are all available to you depending upon your needs.


Promotions & Discounts

The ability to offer discounts and create promotional campaigns (that all tie together with martketing of course) is vital. They all help convert that potential customer. We insure that this is not only possible but easy to manage and quick to deploy so you can react to opportunities as soon as you see them.


Reports & Analytics

All our solutions offer a full suite of analytical tools and reports to monitor standard metrics such as the number of visitors and the revenue being generated. It is even possible to monitor the way customers navigate through the site so it can be fine tuned to generate more sales.


Customer Reviews

Research shows that a massive 95% of shoppers read online reviews of a product before they buy. That is a stat that you simply cannot ignore these days. We can embed reviews on the site and help you generate them organically or with services such as Trust Pilot or Reviews.co.uk


Marketing Integration

We can fully integrate your eCommerce solution with your digital marketing efforts. If you use platforms such as Mailchimp the two will integrate perfectly. Your social media profiles can also be harnessed to drive customers to your site and increase visibility and sales.


Bespoke Features...

Every company is different and as such so are their requirements for an eCommerce site. Not only will the site we build be as unique as your business, but we can add features and extend the functionality, so it not only looks like your business but feels like it also.

2. The right platform

We'll pick the right system for your business

Unlike most eCommerce developers we are not locked into one system. We evaluate each clients needs and pick the system that fits best. For where your business is today and where it will be tomorrow.



WooCommerce is an extension (known as a plugin) to WordPress that provides eCommerce functionality. It powers more eCommerce sites than any other systems and has many advantages including customisability and extendibility.



Shopify is a self-hosted eCommerce platform. The advantage of Shopify is its simplicity. Shopify can provide all the tools you need in one place. From the hosting of the system itself right through to the payment gateway.



While not as popular as either WooCommerce or Shopify, Drupal certainly has its place. It's a great solution for truly scalable eCommerce sites. We've tested Drupal installations that have contained well over 1 million products and it didn't break a sweat.

3. Ongoing support and training

We won't just build the site and leave you to it

We offer a full range of services and ongoing support options to help you learn and grow.



Websites need to be looked after and maintained. This is even more vital with eCommerce systems as they handle sensitive payment and personal information.

Very often the system is also interfacing with other service providers, such as payment gateways and shipping companies. This digital 'handshake' needs to be maintained to prevent disruption to your website and to your sales.

We can put a simple and robust maintenance plan in place to ensure everything is up-to-date, security is maintained, and site up-time monitored.



Technical maintenance aside, we can also provide all the help you need to run your new online business. We are always available to answer questions, bounce ideas off or have a chat about any concerns.

As your eCommerce site grows, new revenue streams can be explored, and new features developed and deployed. We are also there to help you react to changes in regulations (GDPR for example) and other unforeseen events such as the COVID-19 pandemic.

We are still involved with around 9/10 of the eCommerce solutions we've developed. We like to form strong long-lasting relationships with our clients.



Training is an often overlook but vital component in the success of your eCommerce business. Especially at the start. Once you have your shiny new eCommerce site you will want to know how it all works - Change your pricing, add more products, create coupon codes etc. None of this is difficult but it does require a little training which we are more than happy to provide.

Should you need more training than that included in your build price, no problem, we can provide tailored one-to-one training on an hourly basis.

But eCommerce sites are so expensive!

Well no, not necessarily. As well as offering highly competitive pricing on all of our bespoke eCommerce builds, we now offer our new “Quick Start” option. With this option all we ask is 10% of the quoted amount as deposit and then the remaining amount spread over either 5 months for amounts of £5,000 or less or 10 months for amounts over £5,000. There are no interest charges.

We like to keep things simple at Optima. So, we have a no quibble guarantee in place;

“If for any reason you don’t like what we have built prior to it going live, you don’t pay for it.”

Let's talk!

We are always available for an informal chat about your project or idea entirely without obligation. Call our offices in Crawley, West Sussex on 01293 562 700 (local rate), email info@optima-systems.co.uk or fill out the form below and we'll get back to you asap.

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