Yesterday (28th June), Microsoft announced that due to 'user feedback' it was updating it's much maligned Windows 10 upgrade prompt.
The new design will feature clearer options to either upgrade now, schedule a time to upgrade or decline the free offer entirely. This is a response to criticism from users that the old prompt behaved differently to long established windows conventions, specifically that the red “X” in the top right corner didn't actually dismiss the upgrade as many uses assumed it would. Clicking the "X" actually proceeded with the upgrade.
According to Terry Myerson, Windows and Devices Group EVP, when speaking to The Verge;
“Since we introduced a new upgrade experience for Windows 10, we've received feedback that some of our valued customers found it confusing. We've been working hard to incorporate their feedback and this week, we'll roll out a new upgrade experience with clear options to upgrade now, schedule a time, or decline the free offer."
So it seems to be great news that Microsoft reacts so swiftly to feedback from it's valued user base. Obviously the new design tweaks had nothing to do with a Californian women winning a $10,000 payout from Microsoft after her computer automatically updated to Windows 10.